Thursday, June 09, 2011

 

Boutiques

“But this is a wonderful program! The students love it, and the results are impressive! Why aren't you a fan?”

I've had variations on this conversation too many times. The programs in question are typically “boutique” offerings: labor-intensive, expensive, narrowly targeted, and small. Some of them originated through grants, and others developed as local projects championed by someone who made it his baby. Typically, the folks who direct or otherwise lead these programs are convinced that they're doing God's work, and if you look only at their own program in isolation, they often are. They can produce passionate testimonials from program alums on a moment's notice, and they can produce statistics showing some sort of positive outcomes. They work hard, mean well, and touch lives.

So what's the problem?

They can't scale up. They work only so long as their per-student cost is off the charts. And those costs are covered by cutting other things.

That's a difficult position to take politically. Say you have a program with a full-time director, a part-time assistant, and a student cohort of about sixty. That program produces a ten percent improvement in student retention rates, and the folks who work in the program are justly proud of the double-digit contribution they see themselves making. Besides, the students who are in the program swear by it.

A full-time director and a part-time assistant, both with benefits, probably add up to over $100,000 per year. If the student cohort typically has a twenty percent graduation rate, but now has a thirty percent graduation rate, you're talking about a difference of six students. You're spending $17,000 per additional graduate. This in the context of a college at which per-student spending overall is a small fraction of that.

The coordinator of the program suggests that her program is a model for the college as a whole. But to scale it up to the college as a whole, you'd have to more-than-triple your operating budget.

That's not to say there's no place for small programs. It can make sense for many programs to start small, on a pilot basis, to see if they work. That way you're containing the cost of failure if it doesn't, and you're learning valuable lessons if it does. But to my mind, the difference between a boutique and a pilot is that a boutique intends to stay small. A pilot intends to grow.

When they’re grant-funded, boutique programs are hard to object to. If someone else wants to foot the bill so a hundred students get some extra attention, that’s great. But when they move to the operating budget and crowd out other things -- like full-time faculty hires -- it’s fair to look at comparative benefits.
The political challenge is twofold. At one level, the costs of boutique programs are diffuse, but the benefits are concentrated; therefore, their advocates tend to be passionate, and the folks who indirectly pay for them tend not to notice. The political noise does not correspond to their true cost. Secondly, and more delicately, boutique programs are usually targeted at at-risk student populations. Therefore, questioning the programs is taken as attacking at-risk students. Depending on the local political climate, this can be a conversation-stopper all by itself.

The better answer is to avoid placing too much stock in boutique programs in the first place. Economically sustainable solutions have to be scalable. But if your resources are diverted into a bevy of politically unassailable boutiques that you can’t close, even modest initiatives are off the table. And for leaving them unassailed, you’ll be hailed as a hero by the champions of each little program, each firmly convinced -- and not without reason -- that you’re doing the right thing.

Comments:
Perceptive and thought provoking. Great post.

WV: hypeend. If only.
 
Your lack of imagination is staggering.
 
I call "FIRST" for pointing out that your example is a 50% increase in the graduation rate.

The problem isn't the boutique program, the problem is that it can't be closed.

An even better solution would be to establish the goals (outcome measures, benchmarks) of the program in advance of its creation. Among those would be the criteria for continuing the program past a startup point, which should include scalability metrics if expansion is a long-term goal.

For instance, you might put 120 students in that program (with no changes in staffing) and see how it scales. If they have peer counseling as part of their plan, the more advanced students will help carry the work load and learn even more in the process.
 
I hear you about boutique programs, and yes, even though there may be very objective success criteria, they can still be darned hard to close.

At the same time though, there needs to be a way to explore new ideas for developing projects to make students successful. Otherwise, we will never get further than we are today, and we will soon become English/Math/Psych Bread-and-Butter Generic Junior Transfer College (EMPBBGJTC).
 
Interesting post. I wonder how you see writing centers fitting in here. My center serves about 5% of the entire population at about $180-200 per student (this includes paying tutors and the director). We are as about as efficient as you can get and the support students receive enhances curriculum and contributes to retention. Is that scalable? Should we grow? Or is $180 per student already too much to spend?
 
Re: Anastasia
Interesting quip about a lack of imagination by the post's author. Your profile shows that you have a PhD, which would indicate that you are well educated. If so, I'd appreciate if could help enlighten me, a business professional, what imaginative solutions to can you offer. Perhaps you can provide some imaginative insight into how an organization, like a publicly funded college can support these types of champagne programs on a dwindling beer budget.
 
Your article inspired me and much informative. really fabulous.
this is an excellent essential things that one really needs to know.
Interesting comparison.Pretty good topic... :-)
 
The above post by Essay Papers is of course spam.

This is a weird post to me, in the context of Beige. In the context of the basics -- paying your people so they are safe enough from penury to put energy into professionalism -- not being seen to, it's weird to me to talk about boutique programs. Add to that the fact that the math department isn't hiring based on its primary activity, remediation, and I'm in a whistling past the graveyard place.

Anyways.
 
Thank you for this blog. That's all I can say.
 
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