Wednesday, August 13, 2014
Finishing What They Started
I’m hoping that someone out there has found a consistently effective way to reach this group, and has perhaps learned some real-world lessons about what they would/should have done from the outset, had they known then what they know now. Based on actual experience, is there any advice you’d offer? Alternately, for people who have been the returning adult student, is there something you wish your college had done differently?
I guess you reach them with advertising during the back to school promotions, at elementary school enrollment time with a goody bag maybe.
I think the time to hit Dads is when they no longer have children as financial dependents. But that tends to be at the same point in time as when men have their highest earning potential so it's a lot to give up.
Are you aware of this WICHE resource: http://adultcollegecompletion.org/
She got her AA in literature, because she really wanted to learn more about it, not because there was any job she could get as a result (her original degree would have been in science, but she didn't think that she could or would want to catch up on all the changes in science since WWII).
When you are looking for older students, which mission are you trying to fulfill: vocational, transfer, or recreational education? There is a big market for recreational education---learning for the love of it---among retirees, which community colleges used to be the mainstay for. In California, the budget cuts and the legislative insistence on transfer as the primary mission of community colleges has really gutted the recreational education marketplace.
Despite reports to the contrary, radio is not dead.