Monday, March 28, 2016
A Delicate Marketing Challenge
What 'right' means will depend on the student.... So, something like 'the next right step' --- Wpuld be effective. My college isn't anyplace close to right on this one..
I've always wondered if the university ends up getting full credit for an FTIC enrollee who graduates in 6 years that includes classes at a CC or even a year at a CC. We get NO credit for them, even if they earn an AA.
On your question:
My college did a very good job publicizing that role via first person accounts from respected people in the community. We never ran an advertisement featuring them, but they did appear on the local news as part of press conferences that featured successful people with the typical invisible AA degree from my CC. (I think it was promoting alumni giving, but could also be appropriate at a decade anniversary.) Several were reverse transfers.
What made it a win-win for us was that the reverse transfers usually said what was special about us (small classes, knowing your professor, individual attention, all things they didn't get at the university) while also crediting us with turning their lives around. Very moving stuff, irresitible on local TV, when it comes from a 50-something who is well-known in the community. Also very effective when it is a 20-something vet who just graduated from a nearby university.