- Take a deep breath, grit your teeth, and hope for the best
- Do whatever needs to be done to bury the report
- Prepare a nitpicking rebuttal (“the methodology is flawed…”)
- Get ahead of it, own the truth of it, and put its findings in the context of plans for improvement
The key, I think, is in recognizing the new context, and distinguishing between substantial truth and perfect accuracy. The public doesn’t require perfect accuracy; instead, it deals in general impressions. If the critique is substantially true, there’s no point in nitpicking it or denying it. Instead, place that truth within an even larger one. Maintain your credibility. Otherwise, you may wind up as fodder for an industry blog.